Scope of Work

United Vision led the creative direction, VFX, post-production, and final song mixing and mastering for Gold by 97 South.

About the Project

Gold is a cultural collision - a visual and sonic ode to the South Asian diaspora in the Middle East. We conceptualized and executed a narrative that bridges generations, blending the nostalgia of old Malayali television shows with the raw energy of modern hip-hop. From retro broadcast aesthetics to sharp visual effects and high-impact audio mastering, we engineered a world where heritage meets subculture.

Credits

• Client / Artist: 97 South

• Track: Gold

• Directed By: FIL$

• Creative Direction, VFX, Post-Production, Mix & Master: United Vision

• DOP: Harshal Mahendra Mahadik

• Editors: Siddharth Sampat, Jatin Manawat, Anurag Ajith

• Fight Choreographer: Raaj Rao

• BTS: Siddharth Sampat

• BTS Photographer: Rahul John